SERVICES
WHAT WE DO
At SAM, we run your self storage property completely. Starting at conception, we can help you with branding, building and office design, pricing, set up, marketing, and hiring of on-site personnel.  We oversee day-to-day operations of the self storage business and provide home office support to the on-site managers, who are employed by SAM. SAM generates and customizes the policy and procedures, operations, and forms manuals for each property we manage.   We also prepare all necessary books and records reflecting income and expenditures and file and pay all sales taxes as required by law.  We conducts daily financial audits, and quarterly operational audits at all properties under management, to make sure your investment is safe, and is running as effeciently as possible.  

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Self Storage Marketing
Professional self storage management companies understand the important of marketing on multiple levels. Storage Asset Management’s marketing and operations teams take a three-pronged approach to advertising for your self storage business, focusing on the internet, the local market, and the self storage property itself.  We have state of the art websites and enlist properties on many online directories to make sure any potential self storage renter can easily find our properties online.  We accept online payments and customer reservations. Our marketing managers and district managers focus on creating, executing and monitoring localized marketing plans, from door hangers to grand openings.  We measure our results and use the local self storage property manager’s feedback in customizing marketing plans for every facility.  We encourage existing customers to refer their friends who need self storage units to your facility, and use the interior of the self storage property to advertise retail sales, insurance sales, and referral programs.  

Internet Advertising
  • Online advertising and website traffic promotion and tracking
  • Online lead generation and tracking
  • Websites that are customer friendly and optimized for search engines
  • Link-building with vendors and partners

Local Marketing
  • Brochures, flyers, ads, coupons and other customer educational marketing pieces
  • Local print advertising design, implementation, and tracking
  • Direct mail campaign design, implementation, and tracking
  • Grand Opening Event planning and execution
  • Yellow page ad recommendations, design and placement
  • Logo design and/or store re-branding
  • Referral partnerships with local businesses and non-profits
  • Monthly reviews of competitive rates, features, and promotions
  • Mandated marketing events (held on or off-site)
  • Marketing event plans and execution support
  • Chamber membership and involvement
  • Give-aways and specialty marketing items
  • Building relationships, creating awareness and developing a positive public image in the community through charity event hosting and participation
  • Monthly marketing contests for staff

On-site Advertising
  • Professional custom signage
  • Routine audits of curb appeal
  • Frequent sales training
  • Measurement of close rates of potential leads
  • On site signage promotion of customer referral programs
  • On site signage promotion of tenant insurance programs
  • Customer mailings
  • Demographic studies
  • Customer appreciation events

Revenue Management
Things change, quickly.  Competitors adjust rates, potential storage tenants lose their jobs, local businesses expand and contract, students go home for the summer, and home owners have emergencies.  Your self storage managers need to react quickly to maximize the revenue for your business.  Your self storage facility is different than others, though.  The revenue management strategy needs to be tailored to your individual storage property. 

Properties run by self storage management companies that utilize intelligent revenue management tools have historically outperformed self storage facilities that use annual or less frequent pricing changes. 
Self storage properties managed by the Storage Asset Management team benefit from the use of:
  • Dynamic, automated, street rate adjustments based on demand, unit type and property occupancy, as well as relative prices compared to competition. 
  • Calculated and timely existing tenant rate adjustments.
  • Customized discount programs based on local market conditions, demographics, and property occupancy.
  • Frequent review of merchandise prices and various fees.
  • Continuous analysis of move in and move out behaviors and trends.
  • Ability to pilot test new pricing or discount programs at a group of properties before implementing at others.

Training
When asked what the three most important factors are in achieving success with a self storage operation, many people would respond “location, location, location”.  At Storage Asset Management, we believe they are “the manager, the location, and the quality”.  Staffing your self storage property with the best management team is critical, and we take it very seriously. 
Self storage jobs can be extremely rewarding.  Most storage managers enjoy the responsibility, ability to work with customers of all types, variety of tasks and assignments, and great work hours.  SAM’s managers also enjoy the opportunities working for a growing company can provide them in terms of a self storage career path.  Even the most qualified individuals benefit from a great self storage management training program. 

SAM has a comprehensive New Hire Training process for rookie self storage managers.  We focus on the items below, among many additional topics:
  • Introduction and history of the self storage industry and local market
  • Introduction and study of the Employee Handbook
  • Introduction and study of the Policy & Procedures Manual
  • Daily Operations
  • Importance of a properly executed lease
  • Cash Management
  • Visiting all local self storage facilities
  • Sales Skills
  • Lead Management
  • Customer Service
  • Using the computer software
  • Basic site maintenance

All of our self storage property managers participate in quarterly training meetings and monthly training conference calls.  They receive in-person one on one training from local district managers, home office support staff, and/or area trainers on a monthly basis.  Some of the training topics include:
  • Phone Skills
  • Sales
  • Marketing
  • Customer Service
  • Computer Skills
  • Site Maintenance
  • Collections
  • Risk Management
  • Pricing and Promotion Strategies
  • Expense Control
  • Leadership Skills

Our Property Managers’ results and actions are monitored through many channels, including mystery shoppers, recorded phone calls, customer feedback, and facility audits.   Storage Asset Management holds its managers to high standards and rewards excellence.  As a result, we have been able to retain and develop a great team over the years.

Communication and Financial Reporting
Our clients hire Storage Asset Management to run the day to day operations of their self storage facilities and allow them to focus their time and energy on other things that are important to them.  We work hard to ensure they have peace of mind and are confident about their self storage investment.  Our professional accounting team and operations teams work together to manage all financial aspects of the operation including:
  • Vendor Contracts
  • Accounts Payable
  • Payroll Management
  • Operations Budgeting and Forecasting
  • Daily Deposit Verification
  • Bank Account and Financial Report Reconciliation
  • Owner Distributions
  • Monthly Reporting to Owners:
  • Income statements
  • Monthly balance sheet
  • Update on operations (staff, market, site maintenance, etc.)
  • Capital project suggestions
  • Customer survey results
  • Quick access to any additional reports requested
  • As needed or regularly scheduled conference calls
  • In-person meetings with middle/executive management

Cost Saving Benefits
Our goal as professional self storage managers is to maximize the value of our clients’ investments over time.  Our size allows us to share the benefits of economies of scale with all of the properties we manage.  Every expense line item is considered, from office expenses to electricity, and from property insurance to repairs and maintenance.  The Storage Asset Management team focuses only on the self storage industry.  We consistently measure and monitor expenses at all of the self storage properties we manage, and compare them to other similar self storage facilities.  We work pro-actively to maintain quality facilities without driving expenses up.  The excellent rates we receive from our vendors are passed through directly to your properties.